Geralda Simatupang

Digital Marketing Officer

BIJI Labs

Geralda is a digital marketing specialist with 7+ years of experience scaling brands across the retail, consumer products, F&B, and SaaS sectors. She specializes in driving growth through organic content and strategic digital campaigns, turning complex business goals into measurable results. A natural problem-solver, she is dedicated to delivering high-impact strategy and clear communication for high-growth digital teams.

Articles by Geralda Simatupang

Industry GuidesFebruary 2, 2026

How to Build an Outsourced Marketing Department in South Africa

Hiring a local marketing manager costs over $100k fully loaded, while an outsourced South African team costs 60-70% less.

Industry GuidesJanuary 31, 2026

Paralegal vs. Legal Assistant for US Companies: Who to Hire Remotely?

Distinguish between a "billable" Remote Paralegal (revenue generator) and a "non-billable" Legal Assistant (time saver).

Industry GuidesJanuary 29, 2026

5 Ways a Document Review Service Saves Your Law Firm

Legal document review services reduce litigation costs by 50-70% by converting fixed salaries to flexible expenses.

Industry GuidesJanuary 27, 2026

Why Should Global Law Firms Hire South African Talent

Global law firms face high costs and burnout, making South African KPO a strategic solution.

Industry GuidesJanuary 25, 2026

How to Outsource the Nightmare of Scope 3 Utility Collection

Outsource the "Triple-Net (NNN)" data chase to South African VAs to achieve 100% utility data coverage.

Industry GuidesJanuary 23, 2026

Turning Insurance Admin Nightmares into Growth (US Companies 2026 Roadmap)

Shift the focus from "administrative task" to "profit recovery" by using South African VAs as financial gatekeepers.

Industry GuidesJanuary 21, 2026

7 Benefits of Outsourcing Marketing for CEOs in 2026

Outsourcing marketing to South Africa offers 7 strategic benefits, including radical cost savings (up to 70%) compared to US/UK hires.

Industry GuidesJanuary 15, 2026

How Can Virtual Assistants Scale Your Amazon FBA Business

Transition from task-based hiring to strategic partnerships by letting VAs own entire departments like inventory and PPC.

Hiring & ManagementJanuary 14, 2026

7 Mistakes to Avoid When Hiring Your First VA / Remote Team: The Founder’s Guide to Scaling Without Breaking

Avoid the 7 deadly mistakes of hiring VAs, such as hiring without defined SOPs or prioritizing the "cheapest" rates over value.

Industry GuidesJanuary 12, 2026

From MLS to Social Media: How A VA Streamlines Your Property Listing Process?

Speed up your "time-to-market" by 70% with a Remote Listing Manager handling data scrubbing and MLS entry.

Why South Africa?January 9, 2026

Why are South African Remote Talents the Best Choice for Fluent English Teams?

South Africa ranks #13 globally for English proficiency, offering native-level fluency superior to India or the Philippines.

Hiring & ManagementJanuary 3, 2026

Why Hire a Virtual Assistant: The Ultimate Guide for 2026

Cut fully burdened labor costs by up to 75% by hiring a virtual assistant instead of a local employee for administrative roles.

Hiring & ManagementJanuary 3, 2026

Virtual Assistant vs. Remote Worker: Which One Is for Your Business in 2026?

Distinguish between a Virtual Assistant (task execution) and a Remote Worker (outcome ownership) to make the right hire.

Hiring & ManagementDecember 30, 2025

What Is an Onshore and Offshore Team? Your 2026 Guide to Smart Global Hiring

Understand the critical differences between onshore (local) and offshore (global) teams in terms of cost, legal compliance, and cultural alignment.

Industry GuidesDecember 18, 2025

Scaling Your Practice: Why Every Law Practitioner & Law Firm Needs a VA

Reclaim 15+ hours a week by delegating legal research, memo drafting, and court e-filings to a remote professional.

Industry GuidesDecember 18, 2025

From Lead Gen to Closing: How a Real Estate VA Grows Your Business

Cut operational costs by up to 78% by offloading time-consuming MLS management, cold calling, and lead scraping to a specialized VA.

Industry GuidesDecember 18, 2025

Streamlining Claims and Renewals: Why Your Agency Needs an Insurance Virtual Assistant

Reduce administrative overhead by up to 80% by offloading policy renewals, COI tracking, and endorsements to a specialized VA.

Industry GuidesDecember 18, 2025

Maximizing ROI: How an Ecommerce Virtual Assistant Help Boost Your Store

Scale your store 24/7 by delegating inventory tracking, order fulfillment, and reviews management to a remote expert.

Industry GuidesDecember 18, 2025

How a Digital Marketing Virtual Assistant Scales Your Business (Without the Overhead)

Delegate technical grunt work like social media scheduling, SEO updates, and lead tracking to reclaim 10-15 hours per week.