GTM Strategist

About roister

roister is a revenue execution company. We help B2B companies tap into every source of revenue, from new outbound to the leads already sitting in their CRM.

AI handles the execution. Our team handles the judgment. That's the whole model.

Our core services include:

• Outbound campaigns across email and LinkedIn, run end to end

• AI-built prospect lists, data sourcing, and enrichment

• Campaign strategy: targeting, angles, offers, and copy

• CRM reactivation: turning dormant and lost leads back into pipeline

• Inbound lead qualification and routing

• Sending infrastructure and email deliverability

The Role

We're hiring a GTM Strategist to own campaign strategy for a portfolio of roister customers. When a customer is onboarded, you work out who to target, what to say, and why they would reply. You turn that into a clear plan our execution team can run, then read the results and decide what changes next.

You don't send the campaigns. You decide what gets sent, and you're accountable for whether it works.

This role is built for a strategist who thinks before they send: who to target, what to say, and why they'd reply.

You own the strategy for every account in your portfolio. Our data and execution team builds the lists and runs the sending.

You're measured on results: positive replies, meetings booked, and customers who stay.

What You'll Do

Build the Strategy

• Study each customer's offer, ideal customer profile, market, competitors, and past results

• Define the segments, personas, and buying signals worth targeting (hiring, funding, tech changes, job changes)

• Turn the offer into distinct, testable angles, and decide which angle goes to which segment

Design and Write the Campaigns

• Write and approve email and LinkedIn copy: short, specific, one idea and one call to action per message

• Set the sequence structure, channel mix, and sending volume for each segment

• Give the data team clear targeting criteria for list building

• Review AI-generated copy and fix anything that sounds machine-written

Brief the Execution Team

• Write a clear campaign brief for every launch, and check the setup before anything goes live

• Plan upcoming campaigns and volumes in advance

Measure and Improve

• Review reply rate, positive reply rate, and meetings booked every week for each customer

• Diagnose weak results (deliverability, list, copy, or offer), kill losing angles, and scale winners

• Present strategy and results to customers, and explain what is working and why

• Document winning angles and playbooks by industry so the whole team gets better

• Important: sharp attention to detail, real ownership of your accounts, and always looking for a better way to do the work

What This Role Is Not

• Execution-only: you're not here to just load lists and press send

• Copywriting-only: copy is one lever, and targeting, data, and offer matter just as much

That said, you'll stay close to the work. Great strategists check the lists and read the replies themselves.

What You Bring

• 2 to 4 years in outbound, GTM, or growth at an agency or B2B company, where you personally ran campaigns that booked meetings. You can show the numbers.

• Strong strategic thinking: you can go from a website and a customer brief to a clear target, angle, and offer

• Excellent written English: plain, short, human copy. Clear beats clever.

• Comfort with data: you can read campaign metrics and find the real reason something is underperforming

• Hands-on with outbound tools such as Smartlead, Instantly or EmailBison, HeyReach or other LinkedIn automation, Clay or Apollo, and a CRM

• AI fluency: you use AI to research and draft faster, and you know where it gets things wrong

• Customer-facing confidence: you can explain your strategy to a founder and defend it with evidence

• Ownership: you manage several customers at once, hit deadlines, and say when something isn't working

Nice to have: agency experience across several industries, and a working knowledge of email deliverability.

What Success Looks Like

• Every campaign you own launches with a written brief and at least one live test

• Positive reply rate and meetings booked improve on each customer's starting baseline

• Losing angles are killed fast, and winning angles are documented and reused

• Your customers stay, renew, and grow because they can see the results
  

Tools & Tech Stack

• EmailBison & Smartlead: email campaigns

• HeyReach & Aimfox: LinkedIn outreach

• Blitz: data sourcing and enrichment

• Close: CRM

• Claude and other AI tools: research, drafting, and analysis

• Slack & Trello: communication and project tracking

You'll get access to our tools from day one.