Content/Brand Coordinator

About Duke BCG

Duke BCG is a fast-growing fractional COO and operational consulting practice helping founders and leadership teams drive clarity, accountability, and execution.

Our growth is heavily driven by thought leadership, content, and personal brand visibility, and we’re ready to scale that without the founder being the bottleneck.

The Role

This is not a traditional marketing role.

This is a Content Manager / Content Operator role responsible for owning the end-to-end content engine for the founder’s personal brand and Duke BCG.

Your job is to take ideas, conversations, and insights and turn them into consistent, high-quality content across platforms.

Key Outcomes You Own

1. Content Creation & Ghostwriting

• Turn rough ideas, voice notes, or bullet points into polished LinkedIn posts

• Capture the founders tone, voice, and perspective

• Extract content from:

  • Client conversations

  • Internal notes

  • Existing posts and materials

2. Content Repurposing Engine

• Convert LinkedIn posts into blog articles

• Turn blogs into multiple LinkedIn posts

• Repurpose content into:

  • Carousels

  • Email-style posts

  • Short-form insights

👉 One idea = multiple assets

3. Publishing & Distribution

• Schedule and publish LinkedIn posts

• Upload and format blogs on the website

• Add images, formatting, and basic SEO

• Ensure consistent weekly publishing cadence

4. Content Operations & Consistency

• Maintain a content calendar (simple, not over-engineered)

• Keep a backlog of ideas and drafts

• Ensure nothing stalls or gets forgotten

• Track what performs well and double down on it

5. Founder Leverage

• Reduce the founders content creation time to ~1 hour/week

• Make content feel effortless on her end

• Proactively bring ideas, drafts, and opportunities

What Success Looks Like (90 Days)

• Content is being published consistently without Stephany initiating it

• Stephany spends minimal time creating content (mostly reviewing/approving)

• Engagement and visibility on LinkedIn remain strong or improve

• Website blog is active and aligned with LinkedIn content

• A repeatable content system is in place

Who You Are

• Strong writer who can adapt to someone else’s voice

• Fast, proactive, and execution-focused

• Comfortable working with minimal direction

• Organized and reliable with deadlines

• Understands what works on LinkedIn (hooks, structure, clarity)

• Able to turn messy ideas into clear, compelling content

Must-Have Skills

• Excellent writing and editing skills

• Experience with LinkedIn content or personal brand content

• Ability to repurpose content across formats

• Familiarity with basic website/blog publishing (WordPress, Webflow, etc.)

Bonus If You Have

• Experience ghostwriting for founders or executives

• Basic design skills (Canva or similar)

• Understanding of SEO fundamentals

• Experience turning long-form into short-form content

What This Role Is NOT

• Not a high-level marketing strategist

• Not someone who needs constant direction or content prompts

• Not focused on paid ads or complex funnels

This is a builder + executor role.

Why This Role Matters

Content is a primary driver of growth for Duke BCG.

This role ensures:

• Content stays consistent

• Ideas don’t go to waste

• The founder is no longer the bottleneck