Virtual SDR / Lead Generation Specialist (Remote – South Africa)

About Us

DTL Energy Solutions is a fast-growing commercial energy services company focused on LED lighting upgrades, energy efficiency projects, and utility rebate programs for commercial customers across the Southeastern United States.

We help businesses, schools, warehouses, retail facilities, and property managers reduce energy costs through turnkey lighting conversion projects — often with utility incentives covering a significant portion of the project cost.

We are looking for a highly motivated, detail-oriented Virtual SDR (Sales Development Representative) based in South Africa to support outbound prospecting and appointment generation efforts.

This is not a generic admin role. We are looking for someone who is confident communicating with business decision-makers, comfortable working inside CRM systems, and eager to grow into a high-performing outbound sales role.

Role Overview

You will be responsible for helping generate qualified sales opportunities through outbound prospecting activities including:

• Cold calling - This role requires daily outbound cold calling to U.S.-based business professionals.

• Email outreach

• LinkedIn outreach

• Lead research

• CRM management

• Appointment setting

• Follow-up coordination

Your primary goal is to help our sales team consistently generate qualified walkthroughs and meetings with commercial businesses and property managers.

Responsibilities

Outbound Prospecting

• Make outbound cold calls to commercial prospects in the United States

• Follow outbound call scripts while sounding natural and conversational

• Qualify prospects and identify decision-makers

• Schedule meetings/site walkthroughs for the sales team

Email & LinkedIn Outreach

• Send personalized outbound emails

• Conduct LinkedIn connection and messaging campaigns

• Follow structured outreach sequences and cadences

Lead Research & Qualification

• Research companies and identify appropriate contacts

• Verify contact information

• Identify potential fit based on company type, building size, and geography

CRM & Pipeline Management

• Update HubSpot CRM accurately

• Track outreach activity and meeting outcomes

• Maintain organized notes and follow-up tasks

Administrative Sales Support

• Assist with follow-up coordination

• Help manage prospect lists

• Support ongoing outbound campaigns

Ideal Candidate

We are looking for someone who is:

• Fluent in English with excellent verbal communication skills

• Comfortable speaking with business professionals in the U.S.

• Confident making cold calls

• Highly organized and detail-oriented

• Coachable and process-driven

• Self-motivated and proactive

• Comfortable with rejection and persistent in follow-up

Preferred Experience

Preferred but not required:

• SDR / BDR experience

• Appointment setting experience

• Cold calling experience

• Experience using HubSpot or other CRMs

• Experience with Apollo.io, LinkedIn Sales Navigator, or email outreach tools

• Experience working with U.S.-based companies

Compensation

• Base hourly pay (depending on experience)

• Performance bonuses tied to qualified meetings and opportunities generated

• Opportunity for long-term growth and expanded responsibility

Working Hours

• Part-time or full-time available

• Must overlap with U.S. Eastern Time business hours for at least part of the day

Application Instructions

Please include:

1. A short video introduction (1–2 minutes)

2. Your resume

3. Any prior SDR, appointment setting, or cold calling experience

4. A brief explanation of your experience working with U.S.-based customers or teams

5. Internet speed and home office setup details

Important Notes

This role requires strong communication skills and comfort speaking with business owners, property managers, and commercial decision-makers.

We are looking for someone who wants to grow with the company and become a key part of our outbound sales operation.