Lead Generation Specialist / Setter (Cold Email – Fintech)

Compensation: 5% Commission fully commission based role
OTE: $3,000/month
Schedule: Full-Time (EST Hours)
Industry: Fintech / Financial Services
Deal Size: $8,000 – $72,000

We are hiring a high-level Lead Generation Specialist / Setter to build, manage, and optimize cold email outbound campaigns in the fintech space.

This is a full-time performance role for someone who understands high-ticket B2B outreach, marketing psychology, and ICP refinement.

Our deal sizes range from $8K to $72K, so this is not small-ticket appointment setting. We need someone who understands how to position complex financial services to sophisticated decision-makers.

Responsibilities

• Build and manage cold email campaigns using Smartlead and similar platforms

• Refine and optimize ICP targeting (MSBs, crypto companies, remittance firms, neobanks, fintech founders, etc.)

• Handle domain setup, inbox rotation, and warm-up strategy

• Monitor deliverability and maintain inbox health

• Write and test cold email sequences

• Qualify replies and book sales calls directly onto the calendar

• Track KPIs (open rate, reply rate, meetings booked, revenue generated)

• Continuously optimize messaging and targeting for performance

Requirements

• Minimum 2 years of cold email outreach experience

• Experience in the fintech or financial services space (required)

• Strong knowledge of:

  • Smartlead

  • Instantly, Lemlist, Apollo or similar tools

  • Email deliverability best practices

  • Domain infrastructure (SPF, DKIM, DMARC basics)

• Proven experience refining and optimizing ICPs

• Strong marketing mindset (not just sending emails — understanding positioning and psychology)

• Comfortable working full-time EST hours

• Performance-driven and accountable

Compensation Structure

• 5% commission on closed deals generated from your campaigns

• OTE $3,000/month

• High-ticket deal flow ($8K–$72K per deal)

• Opportunity to scale compensation as performance increases
  
  To Apply

  Please include the following in your application:

  1. Your previous work experience (companies, role, duration)

  2. How much revenue you have directly generated from cold email outreach

  3. Platforms you have used (Smartlead, Instantly, Lemlist, Apollo, etc.)

  4. A cold outreach strategy you implemented that produced a positive outcome, including:

     • The ICP you targeted

     • The approach you used

     • The results (reply rate, meetings booked, revenue generated)

  Applications without this information will not be considered.